KeySteps to Selling Your Home

KeyStep 1: Find a Brinkoetter Agent

Buying or selling a home is not a small decision. It’s a major life change, which makes choosing the right real estate agent a critical choice.

At Brinkoetter Realtors, our Agents carry with them professional experience, team support, access to a large Central Illinois network, and the drive to see our clients happy.

Browse through our gallery of Real Estate Ninjas! (link to agents page)

KeyStep 2: Prepare your home

First impressions matter! Brinkoetter Realtors Broker and Owner, Tom Brinkoetter, tells all his clients, “Potential Buyers buy your home-or DON’T buy your home-the moment they first arrive.”

This means that the interior and exterior of your home need to be in good condition with no deferred maintenance or needed repairs. Buyers will always try to justify paying less than your asking price; don’t give them a case! A little bit of care, repair, and refreshing before your home hits the market will be well worth your time and investment in the long run. 

KeyStep 3: Price Your Home

Some of our agents will tell you pricing a home is an artform. Others will tell you it’s a science experiment. They all agree that achieving the optimal price is the result of both objective research into comparable properties, and a gut feeling about your property and the current market.

The right price should: attract buyer, allow you to earn the most money possible, and help you sell as quickly as possible. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Overpricing is a common mistake that can cost you in the end. Working with a Brinkoetter Agent will help you get it right. From the beginning. 

KeyStep 4: Market Your Home

When it comes to telling the story of a home, Brinkoetter leads the industry. Our innovative software and services include: 

  • Drone Footage

  • HDR Photography

  • Interactive Floorplans

  • Listing Videos

  • Market Research

  • Marketing Strategy


These services enable us to capture the inviting beauty, warmth, character, and unique qualities of your home, and to tell its story to a wide audience of potential buyers. 

This is where we flex real muscle.

KeyStep 5: Negotiate Price and Term

When it comes to selling the home your family loves, it’s easy to allow emotional attachment to overwhelm logical thinking. This is, after all, a very personal process. Your Brinkoetter Agent is equipped with negotiating strategies-things like how to counteroffer effectively.

In order for your Brinkoetter Agent to be successful, your home needs to show well, be in excellent condition, and have something that competing properties do not if you want to have the upper hand in negotiations.

Are you ready to put your home on the market? Our agents are here to help. Contact us today!

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