For the real estate industry, digital marketing resources have long played a valuable role in a successful list-to-sell process. But with today’s shelter-in-place order in effect, these resources mean the singular lifeline between you, the Seller, and your Buyer.
Here are four essential tools that will play leading roles in your Seller’s Strategic Plan:
Strategic Tool #1: 3D Virtual Tours
Professional, still-life photography is pretty basic in today’s real estate practice. Savvy Sellers need access to 3D-tour technology, which allow virtual walkthroughs for potential Buyers (who may be out-of-town, looking to relocate) and can be accessed from most any media device. Brinkoetter’s industry-leading technology can rotate 360 degrees and move room to room, making the touring experience as close to a physical tour as it gets.
Strategic Tool #2: Interactive Floor Plans
Interactive floor plans are another heavy-weight contender in your Strategic Plan. Brinkoetter provides Interactive Floor Plans on every single listing, which are integrated with the property’s website profile. Because savvy shoppers have become much more proficient at understanding floor plans and transcribing what they see on paper to what they can imagine in the physical world, you can be sure their expectations are high.
Strategic Tool #3: Professional Video
A professionally filmed and edited video can make a home come to life in ways that even the best photography can’t. It’s a way to encourage an emotional response from potential Buyers.
Brinkoetter Realtor, Terri Booker, is a creative leader in using video to draw in audiences, and sees great value in this resource especially in today’s socially-distant society. She’s begun providing Virtual Open Houses for her client listings, which are guided tours of a home and include Terri’s personal feature favorites, her expert observations, and even a little candid humor.
“These have been a lot of fun, and Sellers love them,” says Booker. “I’ve gotten much positive feedback from people who feel it’s the closest thing to an an actual, physical Open House, which they’re able to access from the safety of home, at their convenience.”
Strategic Tool #4: Digital Advertising
Just like you, people are spending more time online than usual these days. So when it comes to staying in front of scrolling Buyers, it’s necessary to be strategic about what they see, read, and experience.
Enter Digital Advertising.
Brinkoetter Realtors creates maximum exposure for Seller listings in a variety of ways, including an automated social media Listing Process. This comprehensive digital platform includes a New Listing Post, a #HomeHighlight post, a Collage Post (featuring property photos), and a fourth #HomeHighlight post. If a property hasn’t sold by the final post, the Brinkoetter marketing team creates a “Unique Post” using a sophisticated video process.
And finally…tying it all together
All of these digital resources play to a Seller’s advantage, and should be part of a well-integrated strategy. Brinkoetter Realtor, Tony Piraino, is a champion for that inclusive idea.
“Now more than ever, Buyers are leaning on technology to narrow down their search,” says Piraino. “They’re looking for property details, high quality pictures, floorplans, virtual tours, and video. Anything that helps them imagine themselves building a new life in your home.”
Continues Piraino, “As a Seller, it’s important to have your property details established from the beginning. From there, you need high-quality images, the ability to let Buyers tour and interact with your property, and video to demonstrate your home’s warmth and character.”
But the last piece of your Strategic Plan might be the most critical to Buyer engagement.
“None of these sophisticated technologies will make an impact if Buyers aren’t able to find and fall for your home,” says Piraino. “That’s where Digital Advertising comes in. Using social media, Google, and other digital platforms, we’re able to provide a direct delivery system between the Seller and the Buyer.”
And that, ladies and gentlemen, is your Seller’s Strategic Plan.
For more information on Brinkoetter Services, or to begin your own Strategic Plan, talk to your Brinkoetter Realtor or drop us a line at www.brinkoetter.com.